TRULY GOLD EXCHANGE

Truly wasn’t just launching a new hard tea, they were launching the gold standard of hard tea. To help build buzz, we opened the Truly Gold Exchange where people could trade in their internet gold, for ice cold Truly Hard Tea. To open the shop, we tapped Monét X Change to appraise the content live. The stream brought in more than 1M viewers and an angry note from a fan who’s sunset photo was read for filth. All tea, no shade.